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Back in 2000, while touring the
Consumer Electronics Show with a colleague, I was struck by how much
consumer electronics have become a part of our lives. I
realized how the fledging digital consumer electronic devices then
starting to take hold (such as PVR/DVRs) would soon dominate consumer
electronics. At the same time, the creation and distribution
of entertainment was undergoing its own digital transformation as digital
technology increased the speed and lowered the total costs of content
creation and distribution. Digital storage creates a huge positive
feedback loop that enables the Creation, Distribution and Reception
of entertainment content.
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As the cost of entertainment production
and distribution decreases and the demand for higher and higher resolution
digital content increases storage demand skyrockets. Likewise,
as higher resolution digital content becomes available it is more attractive
for an ever increasing variety of mobile and fixed consumer electronic
devices to use this content. As a result storage demand
in consumer devices soars.
By the end of this decade I believe
that the entertainment content value chain will consume the majority
of every sort of digital storage media and device on the planet! Digital
storage is our storage. It is the means for passing our culture
to the future. The face that future generations will see when
they look back at our times will be observed through the medium of
our digital storage archives.
This positive feedback loop for ever increasing
digital storage in all aspects of the entertainment content value chain
led me to start the annual Storage Visions Conferences. I want
to create a forum where people from all parts of the digital content
value chain and the suppliers of storage components and systems could
meet and create a community that facilitates this growing storage application
market and identify new technologies, applications and business opportunities
to the mutual benefit of all attendees. At the same time I want
to create a place where networking and meeting future business partners
is encouraged. The Storage Visions Conference allowed me to realize
part of this dream but we need a networking and communications presence
that is available all year long, not just once a year.
At the
2005 Storage Visions Conference in January 2005 we announced the formation
of the Entertainment Storage AllianceTM. This is an entity that
allows on-going communication and promotion of digital storage and
all aspects of its use in making, editing, distributing and using entertainment
content. The first chapter in this alliance is the creation of
this web site. Steven Beedle of ZNA Communications and I are
pleased to create the www.entertainmentstorage.org website
which is sponsored by on-site advertisements and offers free to the
interested public articles, news, and events focusing on entertainment
and digital storage for the entertainment value chain. As time
goes on, we will add more features to the site.
As our
EntertainmentStorage.org logo reveals, entertainment and consumer storage
creates a unified driving force behind the creation, distribution,
and reception of digital content. To illuminate the unifying
presence of digital storage in liberating humankind’s overall
creativity and enjoyment and enhancing social and economic development,
we refer to “The Cosmic Wheel of Storage Karma.” We
hope that you will give our wheel a spin by joining our storage and
entertainment community! If you are a corporation or organization that
could benefit from association and exposure on our site please contact
us regarding site sponsorship at sponsors@entertainmentstorage.org.
Tom Coughlin
Executive Director
EntertainmentStorage.org |
